As Roku OS 9.1 is rolling out, big changes are on the way!
OS 9.1 Developer Notes and Changes
Today the latest Roku operating system update has begun. And over the next several weeks most standalone Roku players will receive this latest software update OS 9.1.
Roku Smart TVs, will not receive this latest update until early summer.
It’s really just luck of the draw when your particular device may be updated. Sometimes, simply going to settings/system and forcing an update may speed up the process.
OS 9.1 brings about some important changes for not only end users of the Roku platform. But also for Developers who must meet new guidelines for their channels.
Roku OS 9.1 Now Offers Universal Sign-On
The biggest change will come for developers of larger Network TV channels that used to send users to external web page to sign-up for a channel. Now these channels must allow users to sign-up or cancel their subscription right from with-in the Roku platform.
This is effective immediately and will allow for a more seamless user experience.
Automatic Account Linking
This is one of the most useful updates. And with OS 9.1 needing to re-enter most channel passwords when you link a new Roku to your account will soon be a thing of the past.
Automatic Account Linking knows it’s you from a prior login on another Roku device and all your channels will instantly become authenticated.
No more adding in all those boring codes on different websites for each channel everywhere app. And this will make owning a Roku media player much more pleasant.
Enhanced Voice and Search
Another thing Roku did with this update is make it easier to find free content. And much of this content is weighted towards their Free Roku Channel. Moving this content up higher in the search results than the same free content that may be found on other channels.
In the future this Free channel from Roku will take on a larger role and become an even more important part of their platform. Eventually all subscription channels will need to be signed up from and accessed through The Roku Channel.
This will enhance further Roku’s advertising revenue flow. And this is what will keep the company stay profitable and help them stick around for a long time to come.